GROVEN
Groven is a mobile app designed to help shoppers quickly locate grocery items inside any store. By combining a shopping list with an interactive store map, the app guides users directly to the products they need, reducing time spent searching through aisles and making grocery trips more efficient.
Project overview
Service: UI/UX, Logo Design, Product Design, Motion
Tools: Figma, After Effect, Photoshop, Illustrator, Chat GPT
Year: JAN 2026
Problem
Hard to find items in stores
Grocery stores are large and often organized differently, which makes it hard for shoppers to quickly find the items they need.
People frequently walk back and forth between aisles, wasting time searching for products. This problem becomes more frustrating when shoppers are in a hurry or visiting an unfamiliar store.
Solution
Find Items on the Store Map
Groven displays product locations on the store map so shoppers can quickly see where items are placed. Multiple selections are automatically organized into a shopping list.
15-minute remote interview with 5 users.
Users find it difficult to navigate grocery stores due to hard-to-read signs, limited staff assistance, time constraints when locating items, and high costs or preference against delivery services, while wanting to select fresh ingredients themselves.
USER INTERVIEW
USER FLOW
Montserrat balances personality and function. Its geometric letterforms create a modern yet approachable tone while maintaining strong readability across maps, lists, and product information.
FONT
The palette for the app uses Blue and Lime Green to bridge the gap between technical reliability and the grocery industry.
COLOR
Utilized an 8px grid system and established a comprehensive design system to ensure visual consistency and scalability across the entire project.
High-Fidelity
Through playful illustrations, the onboarding experience helps first-time users quickly grasp the app’s core features in an intuitive and enjoyable way. Illustrations were sourced from *Freepik and customized to match the app’s tone and visual identity.
Onboarding
The homepage streamlines your grocery run: quickly resume active lists, access favorite stores, and locate nearby stores.